Review + Swatches: ELF Baked Eyeshadow - Burnt Plum

Here in the UK it tends to take a while to get the new ELF products up on the site. But recently we were blessed with a sprinkling of new products, including the baked eyeshadows. Now just to patiently wait for the many other things I have my eye on! But I did hear rumours of some new things coming over in the not so distant future, so we'll have to keep our fingers crossed that it's true! 

As always I've included a summary at the end :)

The Basics

This eyeshadow is part of the Studio line, coming in at £3.75 a pop. So not super cheap, but definitely reasonable. On the UK site we have 6 colour choices, all in pretty basic colours. There's no information on the amount of product, but it's going to be quite large - it's a big domed shadow! 

The Formula 

Being a baked product means that it can be used both wet and dry, but I personally only use it dry as it's too much of a faff to use it wet! The texture is silky soft and blends nicely. Although I wouldn't go as far as to say the blending is perfect! The longevity disappointed me a little though, I've been using it over a variety of primers to see if anything did the trick, but generally the shadow hits the creased stage at about 6 hours, but intensity stays good. 

Colour & Pigmentation 

Although this is called plum it's definitely not a word I'd use to describe it, there's no purple tones in there! There is however quite a few red tones in it on a brown base. The pigmentation is pretty good, but has the bonus of being able to be applied sheerer without it looking uneven. Just use a loose fluffy crease brush! The finish is the standard pearl one that we would expect from a baked shadow. 

If you were wondering, I'm wearing the new ELF 3in1 Mascara too! 

The Good - cheap, pigmented, great colour for autumn and winter, can be used wet and dry. 

The Not so Good - inaccurate name, could do with some more colour choices, it creases after 6 hours with a primer. 

Would I repurchase? Although I have some complaints, I probably would actually! 

Price & Availability - £3.75, ELF's Website. 

I'm actually very happy with this shade, strangely I don't have anything like it. And it actually suites me and goes with the season. I have a tutorial planned for this, but just need to hunt down a lipstick that matches the look and isn't discontinued! As always thanks for stopping by and I'll speak to you again soon, Hannah 

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